(02) Email marketing
Email marketing that turns buyers into brand loyalists.
Digital Republic is a marketing agency that builds email, SMS, and retention programs for growing brands. Flows, campaigns, and pop-ups live within 30 days.
Brands we’ve partnered with
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Why email is the highest growth channel most brands leave untouched
Acquiring a new customer costs five to 25 times more than keeping an existing one (Harvard Business Review). Yet most budgets go to the first sale, and the relationship ends at the order confirmation.
Email is how you keep them. We build lifecycle programs on segmentation, browsing behavior, and purchase history, so each message reaches the right person at the right point in their relationship with your brand.
Owned audience
Your list reaches people directly, without an algorithm deciding who sees the message.
Flows that keep working
Automations run on every new subscriber and every order, long after launch.
Measured on repeat purchase
We report on flow revenue, repeat purchase rate, and list health every month.
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What’s included in our email marketing
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A diagnostic that discovers every gap in your customer lifecycle
We audit your Klaviyo account, map each stage from first sign-up to repeat purchase, and rank what to build first by its likely revenue.
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Six+ core flows that reach the right customer at the right time
Welcome, browse abandonment, cart abandonment, post-purchase, win-back, and sunset. Each one is designed, written, tested, and running in Klaviyo.
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Campaigns that reach the right audience
4 to 16 campaigns a month depending on your plan and brand. Written and designed in your brand voice and sent to segments built on unique customer data points, proven by tested subject lines, copy, and offers.
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Subscriptions and loyalty that reward repeat purchases
Subscription and loyalty programs built around how your community buys, rewarding the people who return rather than training everyone to wait for a discount.
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How we work
Days 0
Discovery
We learn your brand voice, audit your current Klaviyo setup, and map your lifecycle. You receive the audit and a ranked list of what to build first.
Days 1–30
Architect
We plan every flow, segment, and template, then design, write, and build them. You approve the flow map and campaign calendar before anything is built.
Days 30+
Refine and launch
Flows go live in order of impact, and we test every trigger before campaigns begin. You receive a running program and your first campaign calendar.
Every month
Review and roadmap
We report on flow revenue, repeat purchase rate, and list health, and set the plan for the next 30 days. You approve each month’s calendar before it sends.
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Everything we deliver
Fifteen deliverables, each one built to do a specific job in your program.
Email audit
A clear read on what your current program earns and where it falls short.
Lifecycle mapping
Every stage from sign-up to repeat purchase, with the gaps ranked.
Audience segmentation
Segments built on purchase history, engagement, and zero-party data.
Campaign calendar
A planned campaign cadence based on your selected plan, approved monthly.
Six core flows
Welcome, browse abandonment, cart abandonment, post-purchase, win-back, and sunset.
Branded email templates
Custom designs that match your site and read well on mobile.
Copywriting
Every email written in your brand voice.
Pop-up form design
Sign-up forms that grow the list without interrupting the visit.
List growth integration
Sign-ups from your site, checkout, and booking flow feeding into Klaviyo.
A/B testing
Offer, subject lines, content, and send times tested so each send improves on the last.
Campaign management
Campaigns designed, written, and scheduled.
Monthly performance reporting
Flow & campaign revenue, repeat purchase rate, and list health, reported every month.
Flow optimization
Timing, content, and segmentation refined as your data grows.
List health management
Suppressing inactive profiles so every send reaches the inbox.
Klaviyo setup and configuration
Your account, integrations, and tracking set up correctly from day one.
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The platforms we work in
We work primarily in Klaviyo and connect it to the tools you already use, including Shopify, Square, and Attentive. For service-based businesses already on Mailchimp, we build there. If your setup is holding you back, the audit will show it and recommend a migration path.
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Why we build web and email together
Most visitors leave a site without buying, and few come back on their own. Your website earns the first visit and the sign-up. Email brings that person back with the right message when they are ready to buy.
Each side improves the other. Email data shows which products bring people back and which pages they browse first, and that shapes the site. A clearer, faster site grows the list that email depends on. Together they work as one system built for lifetime value.
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Frequently asked questions
Services
What does an email marketing agency do?
We build and run the email program that brings your clients back after their first purchase. That means lifecycle flows, segmentation, campaigns, and loyalty, each measured on repeat purchase rate and lifetime value rather than opens and clicks. Most programs we build start with six core flows and two to four campaigns a week.
What’s included in your email marketing service?
What email platforms does Digital Republic work with?
Do you handle SMS?
Which brands get the most from email?
Process
How does email marketing improve retention?
How quickly will we see results?
What happens after I reach out?
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Let’s build your email program
Tell us about your brand and your current email setup. We will reply to set up a call.